Learning to Become a Home Business Entrepreneur

In my previous blog I mentioned what personal traits are required to consider starting a home based business opportunity i.e. to be an entrepreneur. But what about skills and knowledge, what do entrepreneurs learn and where do they learn it? Maybe if I describe my day, it might shed some light on the matter.

Today I had a noon appointment at a Starbucks located in a Chapters book store. My good friend Brian called yesterday to make the appointment. Brian likes to meet because he looks to network with like minded individuals. As I wrote in a previous article, entrepreneurs, network marketers and the likes, pay particular attention to what they feed their minds and the thoughts they entertain. Accordingly, they will also surround themselves with people that have empowering mindsets so they can maintain theirs and also give it an opportunity to expand.

Brian and I shared views on personal development strategies, what we have found to be beneficial, what we are currently taking part in as well as what we contemplate doing next. Whether the topic was on multiple streams of income or the resources we can invest in to develop ourselves, our thought processes were focused on empowerment rather than the constant negative topics provided by mainstream medias. Politics, sports or economics did not enter our topics of discussion although they are often what people talk about when they go for coffee.

After a pastry and our caffeine fix (nobody’s perfect) we proceeded to replenish our personal development library by browsing the business, network marketing and self help section of the book store. We made our purchases and went on our way with a satisfied tummy and a fed mind.

If you are a home business opportunity seeker, I’m sure you will appreciate the prospect of designing your own schedule to have the freedom of making appointments such as the one I enjoyed today, however do keep in mind that entrepreneurial life style always takes into account a steady feed of personal growth which is at the basis of business development.

So what do entrepreneurs do for learning the skills and knowledge they need for personal and business growth? They choose what they feed their minds and choose who they network with to promote empowering thought processes. If you’re not too sure what to feed your mind, have a look at our resources page or the self help and business section of your favorite book store to see if anything resonates with you.

So let me ask you this: the next time you go for coffee, who is it going to be with, what will you talk about or… what book are you going to bring? Do let me know!

How to Clearly Describe Your Product As an Internet Business Entrepreneur

Do you use a web site for you marketing? Sure, we all do. Then you probably know that it is crucial to be able to describe what you have to offer to those who are looking for it. You need to get the attention of your site visitors, get them to read your message, and hopefully to take action on whatever you want them to do.

Some web-masters try to achieve this objective by utilizing plenty of bells and whistles, flashy things or goodness forbid, sounds and music. Stuff like electronic greetings cards, screen-savers or free e-mail services are merely a few of the tools used to try to get future customers to remain at a selected site for longer amounts of time.

It’s affectionately called making your site ‘sticky’. And there’s nothing intrinsically wrong with any of those techniques, unless the purpose of your internet site is to sell vacuum widgets to your clients. If that is the case, your client will be small fascinated by anything apart from the smooth, efficient and cost-effective operation of their vacuum apparatus, and the goods that may help them to do that. However back to our subject, which is all about explaining the purpose and benefits of your business to those who may be interested.

This is best accomplished by employing the fundamental question model employed by reporters in developing a reports story: Who, what, when, where, and why? For your purposes, you may only have to answer 3 of these: Who, what, why? ‘Who’ explains who you are or who your company is. ‘What’ explains your service, and gives you a chance to highlight for the consumer its features. ‘Why’ explains the advantages of using your product or service, and also offers a possibility for you to distinguish yourself and your product from the competition.

By responding to the previous questions, you can fully but momentarily give your buyer enough info to ascertain whether or not they are enthusiastic about what you are offering. Nobody wants to feel as if they are reading a novel or attempting to unravel Shakespeare. In reality it should not feel to them as if they are reading.

The bottom line is this; being able to clearly state your sales message is crucial, and therefore deserves your work and attention. Get a USP for your business, which is a unique selling point. What separates you, your business, or your service? This needs to be explained to your prospect with effortless ease.

When The Power Goes Out – Business Entrepreneurs Can’t Give In

During Super Bowl 47 something rather unexpected happened, the power went out during the second half. Well, half the stadium’s power went out that is, and yet, the show must go on. The game was delayed 35-minutes, the problem was fixed and the game continued, after all, it was the Super Bowl, and after a long fought season, that game had to be played. Some would say that the chances of that happening, the power going out, is next to impossible. Well, if you know anything about New Orleans, you should be too awfully surprised, I wasn’t.

Now then, let’s talk about this and how things like this happen to us all in the real world. For instance, let’s say you run a business; what do you do when things go wrong, do you immediately look for blame, huddle the team, work on the crisis, or search of opportunity in the process. How about all those things simultaneously? Interestingly enough, the San Francisco 49s had their power off so their Telex Headsets were not working, they should have huddled the team and strategized or had another half-time locker room type talk.

That’s what the Baltimore Ravens did, but let me ask you something, what would you have done in the those darkest minutes? As an entrepreneur or business leader you cannot give in or give up, you must continually perform, and be up for the challenge. Whatever it takes is what you should be doing and in any crisis you ought to look for opportunities to help your team win. If you fail to seize on such opportunities you are losing a precious resource, not only of time, but of people power too.

Speaking of power in your company, do you have a solid plan if the power goes out, the phone lines go down, your IT system fails, the Internet stops working, or some outside catastrophe prevents you from shipping or receiving products or supplies? You should have a game plan for that, and any other serious contingency. When the World Trade Center Twin Towers were under attack on September 11, 2001 one company got everyone out safely and without further incident; Oppenheimer Investment Funds. Why you ask, well, because they had a plan.

You see when the first attacks hit the Trade Tower building back many years before in the parking structure, they developed a plan. They ran that plan, that day, and they also had a secondary location ready to continue business. Can you say the same? Do you have a plan in case the power goes out in the middle of your game? Please consider all this and think on it.

A Simple Way To Build Your Credibility As A Home Business Entrepreneur

Because there are so many business opportunities on the internet it can be quite confusing for the average person to figure out who to trust.

Perhaps in your travels you may have come across a good number of advertisements that promise instant wealth without much work.

That type of advertising usually falls into the “too good to be true” category and as such should be avoided.

But what about your home based business opportunity? How can you get people to seriously consider what it is you have to offer?

There is a very simple way to go about building your credibility online without having to lie, cheat or steal your way to fame and fortune.

The Method

The way you can establish credibility with your audience is by writing articles that provide useful information and distributing them all over the internet.

Most people are not overly receptive to this tactic simply because it involves a lot of work and that’s great for you because that means you have even less competition.

Another hang up that many people have with this method of credibility building is that they may not feel that they can write good enough to develop an audience that is willing to trust them.

For starters you don’t have to be a best selling author to write articles that provide value.

To write a good article you simply need to put together a very simple outline and then fill in the blanks.

How To Do It

The first thing you will need to figure out what it is you want to write about and then come up with an attention getting headline.

In your headline you will want to state a benefit of some kind so that your readers will immediately know what to expect from your article.

Now that you’ve got their attention you can follow up with a good first paragraph that addresses the needs of your audience and engages them long enough to keep reading.

The remainder of your article can be made up of 4 or 5 points that support the promise you made in your headline so that your reader doesn’t feel like they’ve wasted time reading your article.

At the end of your article you will want to mention your name briefly and invite your reader to learn more about the subject of interest at your website and your done.

The key to making this tactic work is to do a little bit of research on your subject and find out what the more established entrepreneurs are writing about and tailor that information into your own words to match the needs of your audience.

How do you know what the needs of your audience are?

The Secret To Making It Work

Visit forums and look for threads that are based around questions starting with ‘how do I’, ‘where can I’, ‘how do you’ or phrases like ‘I’m frustrated’ or ‘I can’t seem to’ and so on.

You can also visit your competitors blogs and see what kind of questions and conversations they are having with their representatives and prospects.

Look at the answers that are provided and do some more research using Google to find additional information that you can offer to your audience.

After doing this for awhile you will become well established as an authority figure in your niche which will necessitate that you take the next step to increase your home business internet profits.